Job Description
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ATL Marketing Assistant
Department: Marketing
Location: New York, NY
Division: Atlantic Records Group
Date Posted: 1/15/10
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Provide support to product managers in all aspects of their projects
• Communicate with artist managers daily regarding special projects and artist issues
• Write marketing proposals, plans, and project updates on a weekly basis
• Develop copy for various promotional collateral including album packaging components, sales sheets, e-cards, stickers, posters, etc.
• Plan and organize company-wide artist performances, luncheons, meetings, listening parties, and showcases
• Liaise with outside vendors and contacts to organize offsite artist events and activities, including dinners, promotional and recreational activities
• Attend events, parties, and shows to form relationships with contacts at other record labels, agencies, and entertainment companies
• Participate in work-sessions regarding all artists on the roster, to discuss current and upcoming plans in marketing and promotion, and make decisions on next steps
• Coordinate various artist projects and activities with other Atlantic departments
• Update artist calendars, timelines, schedules, and one-sheets daily
• Assist SVP of Brand Partnerships/Commercial Licensing and Senior Director of A&R/Marketing with daily activities for roster of artists
• Run Soundscan and Mediabase for internal distribution and to respective managers, agents, and outside marketing agencies
• Organize schedules for artists and artist management, and departments within Atlantic
• Interpret and report radio promotion research reports and radio feedback, and circulate weekly updates to entire company
• Act as a liaison between product managers and artist's management
• Liaise with outside marketing and street team companies and provide tools such as posters, stickers, CDs, samplers, music
• Request
• Manage marketing department CD inventory, order artist videos, file expenses, book travel arrangements, monitor phones
• Gather assets and book advertising campaigns - tv and radio spots, print ads, snipes
• Update and maintain artist websites - including news and tour dates
• Interpersonal Communication Skills
• Creativity
• Task-Oriented
• Able to Multi-task
• Strong Computer Skills - Proficient in Word, Excel, Outlook, Photoshop, basic html, and the internet.
• Complete knowledge of PowerPoint and how to create marketing decks that will be sent to brand executives.
• Knowledge of Keynote is a plus
• Savvy communication skills
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