Sheila Richman has been promoted to Executive Vice President, Press & Media, for Atlantic Records, based at the company’s New York headquarters. The announcement was made today by Atlantic Chairman & CEO Craig Kallman and Chairman & COO Julie Greenwald. Richman, who joined Atlantic in 2004, was most recently Senior Vice President of Publicity.
One of the most accomplished and admired publicity and artist relations executives in the music industry, Richman is responsible for directing media strategy for the entire Atlantic Group, which encompasses Atlantic Records and its various affiliated labels, including Big Beat, Elektra, Fueled By Ramen, and Roadrunner. Beyond her media responsibilities, as a member of Atlantic’s senior management team, Sheila plays a pivotal role in planning and executing long-term artist career development, while being involved in a wide range of label and executive initiatives.
Leading a 16-member media team in New York and Los Angeles, Richman oversees campaigns for a diversity of genre-spanning artists across the Atlantic Group roster – which includes such acclaimed artists as Bruno Mars, Ed Sheeran, twenty one pilots, Coldplay, Death Cab For Cutie, David Guetta, Sturgill Simpson, Janelle Monae, Paramore, Jason Mraz, Wiz Khalifa, James Blunt, Melanie Martinez, Charlie Puth, and many more.
“When I joined Atlantic from IDJ in 2004, I knew I had to bring Sheila with me as one of the first members of my new team,” said Julie Greenwald. “Since then, she has not only reinvented the role of label publicity in the modern music business, but she has become an invaluable voice in helping Craig and me chart the course of this amazing company. Artists and managers love and respect her, and she has built amazing relationships across the media community and throughout the industry. I am so proud to count her as my close colleague and great friend, and I’m thrilled to be able to acknowledge all she has done for our company with this richly deserved promotion.”
“Whenever I’m on a mission to sign a great artist, one of the first people I want them to meet is Sheila,” said Craig Kallman. “Her unequaled depth of knowledge and experience, combined with her infectious enthusiasm and passion, make her the greatest cheerleader for the Atlantic family. She was a breath of fresh air and inspiration when she came to us 13 years ago, and her track record in launching, building, and sustaining our artists’ visibility is second to none in our business. Sheila’s role on our team is far larger than her title suggests, and I join Julie in congratulating her on her new post.”
“I am incredibly lucky to be working for the best label and the best executives in the business,” said Sheila Richman. “Julie has been my mentor, friend, and biggest supporter since our days together at IDJ, and throughout my 13 years at Atlantic, Julie and Craig together have always been behind me 100 percent, giving me every resource necessary to build the best publicity team in the ever-changing media landscape. I want to thank them for this wonderful new opportunity.”
Sheila Richman joined Atlantic Records in 2004 following a six-year stint at Island Def Jam Music Group. She began her industry career with posts at Elektra Records and Nasty Little Man Public Relations.
