News

ADA (UK) has entered into exclusive international distribution agreements with VP Records and Greensleeves Records for the world excluding North America, Japan and The Caribbean.  The agreement will see all physical and digital formats distributed via ADA.

Susan Rush, MD of ADA (UK) says "We’re very pleased to be working with VP and Greensleeves, who will bring even greater diversity to our roster. The international nature of these partnerships is further evidence that ADA has a stable, expansive and flexible infrastructure that meets the needs of independent labels looking to manage their global businesses more efficiently.”

Olivier Chastan, President of Greensleeves Records and Vice-President of VP Records says "We were looking for a solution to consolidate our physical distribution in Europe under one umbrella. We also wanted to fold our physical and digital businesses under one roof to better manage the transition from physical to digital distribution. As an independent label operating in a niche genre worldwide, ADA seemed to offer the right combination of local expertise coupled to a global distribution network. We look forward to a productive relationship.”

About VP Records and Greensleeves Records:

Part of VP Music Group, VP Records and Greensleeves Records form the largest reggae record company in the world. Started in 1979 and 1977 respectively, the two labels have been the source of countless worldwide hits such as Shaggy “Oh Carolina”, Beenie Man “Who Am I”, Mr. Vegas “Heads High”, Shabba Ranks “Mr. Loverman”, Wayne Wonder “No Letting Go” and many, many more. VP Records’ roster of artists includes Sean Paul, Elephant Man, Mavado, TOK, Morgan Heritage, Busy Signal and Etana among others. Greensleeves Publishing, the publishing arm of the company, is the largest reggae publisher in the world and publishes over 20,000 copyrights including over 30 Billboard #1 songs.

About ADA (UK):

Alternative Distribution Alliance (UK) was created in 2006 and offers sales and distribution services for third party labels in the UK. Its roster includes Because, Defected, Dramatico, Earache, Ed Banger, First Night, Relapse, Rykodisc, Roadrunner, Saddle Creek, Strictly Rhythm and Visible Noise.