Warner Music Nashville (WMN), the Nashville-based music operations of Warner Music Group, announced today the promotion of Bob Reeves from National Promotion Director to Vice President of Promotions. In his new role, Reeves will continue to work with artists on Warner Music Nashville country labels including Atlantic Nashville, Reprise and Warner Bros. Nashville.
"When I came on board and saw all of the terrific A&R team we had working to develop our wonderful roster of artists, I also saw that we have in Bob an incredibly talented executive with the breadth of experience and creativity to help us take WMN to the next level," said John Esposito, President of Warner Music Nashville. "Throughout the course of his 20-year career, Bob has exhibited entrepreneurial initiative and has brought a very creative approach to getting the music of so many great artists to their fans. I look forward to working with him to drive even greater success for all of Warner Music Nashville artists."
"Working with Espo has been a great experience, so to now be asked to help re-shape our approach to radio promotions is an exciting challenge," said Reeves. "It's only been a few months since he established WMG's Nashville operation but in that short amount of time he's done an amazing job establishing it as one of the most artist-friendly and innovative music companies in the Nashville community. I look forward to helping him execute his unique vision for the future."
In the 1980s, Reeves began his music career when he started work as a Production Director for WFLY-FM and WPTR-FM in Albany, NY. Shortly after, he moved into on-air work and eventually programming when he took the reins in the Country format at WPTR-FM. After several other non-radio ventures in the late 1980s and early 1990s, Reeves fell back into Radio Promotion in 1995, working for a small, independent rock label called CORE Records. Reeves stepped out of rock promotion and into Country when he joined River North Records shortly after, working the initial recordings of Steve Azar along with songs from veterans such as Peter Cetera, Rob Crosby and Holly Dunn.
Reeves went on to spend eight months with Magnatone Records and seven years with Sony Music Entertainment, working with their Monument and Epic divisions. He was on the Promotion team that launched Monument Records, which eventually folded into Epic Records. During his time at SONY, he worked with artists such as Billy Ray Cyrus, Joe Diffie, The Dixie Chicks, Miranda Lambert and Gretchen Wilson.
In March 2004 Reeves started a management, marketing & promotion partnership called Integrity Nashville. After a year with Integrity Nashville, he joined Midas Records as National Promotion Director and then their partner label, Montage Records. In 2006, Reeves joined Warner Bros. Records as National Promotion Director. During his time at Warner Bros. Records, he has been the driving force behind Top 10 singles by Big & Rich, James Otto, The Wreckers and Blake Shelton, including Blake's first back-to-back No. 1 singles, "She Wouldn't Be Gone" and "Home." He also was a key figure in helping Big & Rich realize their first ever No. 1 single, "Lost In This Moment" and James Otto's accolade of Billboard's No. 1 Hot Country Song of 2008 for "Just Got Started Lovin' You."
About Warner Music Nashville
Warner Music Nashville was created in 2009 with the goal of expanding the presence Warner Music Group (WMG) and its family of labels has had in the Nashville music community for more than 60 years. The division is home to Warner Bros. Nashville, Word Label Group and the re-launched Atlantic Nashville.
Source: Warner Music Nashville