18 Dec 2013
Warner Music Strengthens Marketing Teams For Warner Bros. Records And Warner Music International
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Dion Singer Named EVP, Creative Marketing, Warner Bros. Records

Beth Appleton Named SVP, Marketing, Warner Music International

Warner Music Group (WMG) today announced two appointments designed to expand the creative and marketing functions for both Warner Bros. Records and Warner Music International.  Dion Singer has been named EVP, Creative Marketing, Warner Bros. Records, based in Los Angeles. Beth Appleton, formerly Marketing Director, Warner Music Australia, has been named SVP, Marketing, Warner Music International, based in London.

Having worked for Warner Music for 18 years across a number of creative functions, Singer will report to Cameron Strang, Chairman & CEO Warner Bros. Records, and will be responsible for all aspects of marketing popular acts. He will build innovative strategies and deliver promotional assets to shape artists’ brands, develop their careers and enhance the reach of their music. Singer will work alongside Brian Frank, Executive Vice President, Marketing & Strategy, Warner Bros. Records, who joined the label in September.

Cameron Strang commented, “Dion is a world-class marketer with a unique approach that yields impressive results, and he has played a key role in the international success of many of our top artists. His appointment is another important step in ensuring we are providing the most innovative and engaging campaigns for our incredible roster of emerging and established acts.”

Dion Singer said, “Warner Bros. Records has an amazing legacy and continues to produce some of the greatest music and most exciting artists in the world. I’m proud to continue that tradition and look forward to working with Cameron and the whole team to champion and promote outstanding new music.”

As SVP, Marketing, Appleton will report to Stu Bergen, President, International, Warner Recorded Music. In this role, Appleton will provide creative support and guidance to affiliate teams across the globe to maximize promotional and commercial opportunities for artists.

Stu Bergen said, “Beth has done a fantastic job and she is respected by media partners, artists and managers alike for her sophisticated understanding of the modern entertainment landscape. She knows the results that can be achieved by thinking and acting globally, and I am confident that her broad expertise will make her a valuable asset as we build on our recent international successes.”

Beth Appleton commented, “I’m thrilled to be taking on this new role at the heart of our International network, helping to shape new ways of connecting music to a wide range of audiences. There is a very strong marketing team in place at Warner and I look forward to working with them on new initiatives to break new talent.”

Singer previously served as SVP of International Artist Development at WMG in London, overseeing consumer marketing strategies. He has worked to develop the careers of Madonna, Green Day, Fun., Josh Groban, Red Hot Chili Peppers, Jason Derulo, Enya, and Phil Collins, among others. He has been a tireless champion of Michael Bublé, as the singer has risen to become one of the biggest superstars in the world today.  Singer joined Gallo South Africa (now Warner Music South Africa) in 1995, where he worked in various positions including A&R Director and General Manager. In 2003, after South Africa was the first International market in the world to break Josh Groban and Michael Bublé, Singer was asked to join Warner Bros. Records in London.

Appleton joined the company in 2011 and over the last two years has overseen marketing and digital operations. Prior to moving to Australia, Beth was Digital Director at Universal Music UK, following the acquisition of V2 where she also worked as Digital Director. Appleton began her career in the music industry in 1995 working for EMI Records.


With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, Big Beat, East West, Elektra, Erato, Fueled by Ramen, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros., Warner Music Nashville, and Word, as well as Warner/Chappell Music, one of the world's leading music publishers, with a catalog of more than one million copyrights worldwide.


Warner Bros. Records is one of the most successful recording companies in music history and home to some of the most influential and innovative artists of our time. Its reputation and extraordinary roster of new and established recording artists is unparalleled, and its collective influence on pop culture is without precedent.

With a visionary approach toward discovering and nurturing musical talent, the Warner Bros. Records family of labels is currently home to an impressive generation of major artists. The Warner Bros. roster includes Avenged Sevenfold, The Black Keys, Biffy Clyro, Michael Bublé, Deftones, Jason Derulo, Disturbed, Foals, The Flaming Lips, Goo Goo Dolls, Josh Groban, Iron and Wine, Linkin Park, Mastadon, Muse, Neil Young & Crazy Horse, Red Hot Chili Peppers, Regina Spektor, Seal, Tegan and Sara, and many others. Up-and-coming artists include Atlas Genius, Birdy, Dale Earnhardt Jr. Jr., JEFF The Brotherhood, Gary Clark Jr., Kimbra, Lianne La Havas, LP, Surfer Blood, and Wavves. The rich and diversified catalog on the Warner Bros. family of labels includes recordings by Black Sabbath, Miles Davis, Dire Straits, the Grateful Dead, the Kinks, Madonna, Randy Newman, Prince, the Ramones, Talking Heads, James Taylor, Tom Petty and the Heartbreakers, Frank Sinatra, Van Morrison, Van Halen and others.

Source: Warner Music Group