Warner Music UK Launches Specialist Artist And Label Services
Warner Music UK Gives Independent Labels and Artists Access To A Suite Of Global Marketing And Distribution Services
Johnny Marr and Orbital Already Signed
Warner Music UK today announced the launch of Warner Music Artist and Label Services, a new division that offers established artists and independent labels access to a suite of specialised marketing and distribution services. Building on the Alternative Distribution Alliance (ADA) offering, the service gives successful independent musicians the opportunity to leverage Warner Music’s international marketing and promotions expertise. Artists and labels can choose to work with a range of specialist support functions, including: physical and digital sales and distribution, digital marketing, promotion, publicity, manufacturing, brand partnerships, media planning and buying, synch and licensing. The new service extends the type of collaborations and partnerships Warner Music UK can enter into with artists, and has already attracted Johnny Marr and electronic dance duo Orbital.
Reporting into Christian Tattersfield, CEO, Warner Music UK, the new division will be overseen by Dan Chalmers, Managing Director Rhino and ADA UK. Chalmers will manage the new dedicated teams of marketing and promotion experts and work with them to deliver tailored release strategies.
Christian Tattersfield said, “Our priority is to cultivate an environment that allows artists to achieve their full potential. We are opening the door for Warner Music UK to create deeper relationships and new commercial partnerships with successful independent acts. As MD of both Rhino and ADA, Dan has extensive experience in working with the big-name artists that we will continue to attract to this new service.”
Dan Chalmers said “We are working with industry legends in Johnny Marr and Orbital. The creative diversity of these artists demonstrates the full range of marketing and distribution expertise Warner Music Artist and Label Services can provide. I look forward to working with Christian and the rest of the team to bring in even more exciting acts.”
Orbital worked with Warner Music Artist and Label Services to release their most recent album and utilised a number of specialist operations that include; label management, retail and online marketing, manufacturing, radio and TV promotion, as well as media planning and buying.
Rob Holden, manager of Orbital said “Warner Music’s Artist and Label Services allowed us to produce an album in our own way, then use the power and strategic expertise of a major label to support its successful release.”