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Majeda Hussein's blog

Scott Cherkin Joins WEA as SVP, Global Consumer Acquisition & Retention

on June 29, 2018 - 1:50pm

Newly-Created Role to Focus on Direct-to-Consumer Strategy

WEA, the global artist and label services arm of Warner Music Group (WMG), has hired Scott Cherkin to join the company in the newly-created role of Senior Vice President, Global Consumer Acquisition and Retention. He will be based in New York and report to WEA President, Tony Harlow.

As WEA intensifies its focus on broadening its reach and fan offerings, Cherkin will be tasked with pioneering an effective global direct-to-consumer strategy.