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Majeda Hussein's blog

Ben Larsen Named SVP, International Marketing for Warner Bros. Records

on March 25, 2019 - 12:02pm

Admired Global Exec Upped to Department Head


Ben Larsen has been promoted to Senior Vice President, International Marketing for Warner Bros. Records (WBR), based at the label’s Los Angeles headquarters. Larsen, who was most recently WBR’s VP of International Marketing, joined the Warner Music family in London in 2009 before moving to L.A. three years ago. In his new post, Larsen now heads the International Marketing team and reports to WBR Co-Chairman & COO Tom Corson.


In making the announcement, Corson said: “Since coming on board at WBR, I have been continually impressed by Ben’s deep


Africa’s Boomplay Announces Licensing Deal With Warner Music

on March 15, 2019 - 12:00am

Boomplay, the largest music streaming and download service in Africa, has signed a direct licensing agreement with Warner Music to bring the record company’s diverse global roster of music to the region.


The terms of the partnership allow Boomplay to distribute Warner Music’s extensive catalogue of more than one million songs to its community of listeners in ten countries; Cameroon, Cote d’Ivoire, Ghana, Kenya, Nigeria, Rwanda, Senegal, Tanzania, Uganda and Zambia.


The deal will provide Warner Music’s artists with direct access and exposure to Boomplay’s millions of users in the region,


Warner Classics’ Joyce DiDonato To Be Honored at Annual Harmony Program Spring Gala

on March 12, 2019 - 2:59pm

Grammy Award-Winning Artist & Music Education Advocate to Perform at March 14 Event


Warner Classics artist and Grammy Award-winning mezzo-soprano and music education advocate, Joyce DiDonato, will be honored at the Harmony Program’s annual Spring Gala this Thursday, March 14, at the Tribeca Rooftop at 2 Desbrosses Street in New York. The Harmony Program, which brings together young musicians from under-served communities across New York City and prominent artists passionate about music education, will award DiDonato for her support of the development of young musicians and her commitment to


Scott Cohen Named Chief Innovation Officer, Recorded Music for Warner Music Group

on March 6, 2019 - 9:48am

Orchard Co-Founder Joins Senior Management Team


Widely respected music entrepreneur Scott Cohen has joined Warner Music Group (WMG) in the newly created position of Chief Innovation Officer, Recorded Music. Cohen, who co-founded pioneering digital music, film & video distribution company The Orchard, reports to Max Lousada, WMG’s CEO, Recorded Music. In his new post, Cohen will work closely with Lousada and other members of Warner’s senior management team to help chart the long-term course of the company at the intersection of music, technology, and culture.


Max Lousada said: “Scott


Atlantic Records Partners With R Baron Group for Launch of New Label, The Machine Works

on February 19, 2019 - 11:18am


Flagship Artists AzChike and 1TakeJay to Release New Music in March 2019


Records announced today that the company has partnered with West Coast powerhouse creative agency, R Baron Group, to launch a new label, The Machine Works. The first acts signed to the new deal are Los Angeles-based emcees AzChike and 1TakeJay. Atlantic Records will work in tandem with Warner Music Group subsidiary Asylum Records on marketing, distribution, and promotional efforts for The Machine Works and its roster.


Since 2016, R Baron Group has cemented themselves at the forefront of the West Coast underground