Blogs

Warner Music Asia has announced the appointment of two new senior executives and the promotion of a third as it further strengthens its senior executive team in the region.

Brayden Crossley has been promoted to the new role of SVP, Marketing, Greater China and South East Asia. Darren Ho joins the team as SVP, Marketing Strategy, Brand & Business, Greater China and South East Asia. Phil Luen has been appointed SVP, Digital Business Development and Research & Analysis, South East Asia and Korea.

All three senior executives will be based in Hong Kong and report directly to Simon Robson,

David Saslow has been named to the newly created position of Executive Vice President, International Artist Relations and A&R for Atlantic Records. The announcement was made today by Atlantic Chairman & COO Julie Greenwald and Chairman & CEO Craig Kallman. Saslow, who joined Atlantic in 2007, is based at the label’s New York headquarters.

In his new post, Saslow will oversee Atlantic’s international repertoire in the U.S., focusing the development of creative, custom-tailored strategies to nurture the domestic careers of both superstars and emerging talent.

61 years after the founding of Warner Bros. Records, the renowned label is being rebranded as Warner Records across the globe. This marks the latest step in the company’s evolution, following Aaron Bay-Schuck joining as U.S. Co-Chairman & CEO in October 2018, Tom Corson being appointed U.S. Co-Chairman & COO in January 2018, and Phil Christie being named President of the UK label in 2016. The name change also follows the U.S. company’s recent move to a new, state-of-the-art headquarters in downtown LA’s Arts District.

Warner Records has unveiled a bold new logo, with an artful simplicity and