HBCU immersion program

Applications open: January 2023 
Deadline to apply: January 2023 
Program Duration: Spring 2023

Warner Music Group is proud to launch the Warner Music HBCU Immersion Program in collaboration with Culture Creators. This dynamic and interactive six (6) week program prepares HBCU students for a career in the music industry by providing the knowledge necessary for achieving professional success within the competitive music industry. The Culture Creators curriculum portion of the program encompasses five learning modules; A&R, Marketing, Data Science, Business Development, and Admin and Licensing. Students will receive a comprehensive introduction to the music business, guidance on career development and have opportunities to learn from and engage with WMG leaders. Upon successful completion of the program, each student will be considered for a summer internship where they will have the opportunity to apply the knowledge they acquired to a hands-on experience.


What is included in the Warner Music HBCU Immersion Program?

Upon being one of the thirty (30) students accepted into the Warner Music HBCU Immersion Program, students will be fully immersed into a virtual six-week educational experience through Culture Creators. As part of Culture Creators, students will participate in weekly live virtual sessions, interactive learning activities, and guest speaker panels centered around five specific learning modules such as A&R, Marketing, Business Development, Data Science, and Admin and Licensing. The program will close with a session on ways to successfully develop your career. This part of the program is unpaid and students will need to commit three (3) hours per week.

After completing the Culture Creators curriculum, participants will be invited to apply for Warner Music Group’s summer internship program, which is a paid experience. If the summer internship program is held in person and not virtually due to safety concerns such as the COVID-19 pandemic, housing subsidies will also be provided to support relocation to one of the following internship locations: New York City, Los Angeles, or Nashville.

Am I eligible to apply?

  • Must be a rising college junior or senior, or graduate student
  • Currently enrolled in an accredited HBCU
  • A self-starter with a passion and curiosity for the music industry
  • Able to commit to a three hours per week during the Culture Creators program

What does the curriculum cover?

  • A&R
  • Marketing
  • Business Development
  • Data Science
  • Admin and Licensing
  • Early Career Development

If I am accepted into the program, am I automatically accepted into the Summer 2022 internship program?

Students who are accepted and successfully complete the Warner Music HBCU Immersion Program will not have automatic acceptance into the summer internship. HBCU Immersion Program students will have the opportunity to apply and be interviewed for one of the fifteen reserved placements in the Summer 2022 Emerging Talent Associate Program.

If a student is not selected for one of the fifteen reserved placements, they will still be considered for the Summer 2022 Emerging Talent Associate Program via the general application pool.

Meet the advisory board

Janet Rizzuto

Director, The Americas, Global Diversity, Equity, and Inclusion
Warner Music Group

Joi Brown

Founder and CEO
Culture Creators

Dr. Yuvay Ferguson

Head of Education and Curriculum Design
Culture Creators

Steve Corbin

SVP of Sales, Counsel, & Culture

Nikki Marshall

Manager, Sync
Warner Chappell Music

Kae Joshua

Associate Director, Digital Content
Rhino Records

Julian Petty

EVP and Head of Business/Legal Affairs
Warner Records

LaRonn Harris

Regional Promotions Manager
Atlantic Records

Brianna Small

Sr. Manager, Interactive Marketing
Warner Music Nashville

Vanessa Joseph

Manager, Student Programs
Warner Music Group

Eric Di Monte

Director, Talent Acquisition
Warner Music Group

Nupol Kiazolu

Program Assistant, Diversity, Equity, & Inclusion
Warner Music Group