Kinga Siennicka has been appointed Managing Director, Warner Music Poland with immediate effect. Based in Warsaw, Siennicka will report directly to Alfonso Perez-Soto, Warner Music’s EVP, Eastern Europe, Middle East and Africa.
She has been promoted into this position from her previous role as Vice Chair of Marketing and Promotion, Warner Music Eastern Europe.
Kinga Siennicka says: “Taking up the leadership of our company in Poland is a real privilege. We’ve got a creative and dynamic local music scene and we’re an increasingly important market for international acts too. We can make more of a global impact for our domestic talent while building deeper connections between our overseas artists and their Polish fans.”
Alfonso Perez-Soto adds: “I’m so pleased that Kinga has agreed to step into this role. It’s an exciting time for the development of our business in Poland as we increase investment in local artists and grow the presence there of our global stars. Kinga always puts the artist first and that’s the approach that’ll continue to guide our strategy.”
Siennicka started out in the music industry more than two decades ago as local product manager for independent label Kompania Muzyczna Pomaton, which was acquired by EMI in 1995. She continued her career at EMI, rising through the ranks to become VP, Marketing for Central and Eastern Europe and Promotion Director for Poland. Siennicka remained in that role when EMI Poland became part of Warner Music Group in 2013.
Poland is a market with huge potential for the recorded music business. Streaming still only accounted for 24 per cent of industry revenues in Poland last year, according to the latest figures from IFPI.
Local artists signed to Warner Music Poland include Sylwia Grzeszczak, Mela Koteluk, Mary Komasa, Pola Rise, Anita Lipnicka, T.Love, Smolasty, Piotr Ziola and Natalia Szroeder.
