Ariel Bardin serves as President of Technology for Warner Music Group where he oversees the company’s technology and data teams as well as the development of systems, processes, and products to support the next phase of WMG’s global growth. 

Ariel previously spent 16 years at Google and YouTube, where he built, launched, and led some of the company’s most successful initiatives, including Google AdWords and Google Payments. At YouTube, he worked closely with top creators to ensure the platform helped them build their businesses, and he headed the teams developing creator products and Content ID. Prior to joining WMG, he was Chief Product Officer at Celonis, which has created a new category of software to help many of the world’s largest companies use ‘process mining’ to enhance their operations and performance. 

Ariel has an MS degree in Management Science & Engineering from Stanford University and a BS in Computer Science & Engineering from the University of Southern California.