ADA Latin, the recently launched Latin division of Warner Music Group’s ADA Worldwide, has made several key hires across its global leadership team. Those include: Cesar Lores, Director, ADA Iberia, based in Madrid; Hamurabi Castro, Director, ADA Mexico, based in Mexico City; João Alquéres, ADA Brazil, based in Rio de Janeiro; and Mariangela Rubbini, Director, ADA Andean Region, based in Bogotá. ADA Latin also rounds out its Miami team with Diego Abaroa joining as VP of Commerce & Marketing and Michelle Garcia serving as Manager, Operations & Support. They all report to Juan Paz, who heads up the Miami-headquartered ADA Latin, with Latin U.S., Latin America, Spain and Portugal under his remit.
“I’m honored to welcome these extraordinary leaders to ADA Latin,” said Paz. “Mariangela, João, Hamurabi, Cesar — each one is respected in his or her own right, and brings vast experience, an impressive network and invaluable knowledge to our company. I’m also thrilled to fortify our Miami presence with Diego and Michelle. The fact that we’ve been able to continue with our expansion during these unprecedented times speaks to ADA’s commitment to the region; we are building something real and important here and it’s only the beginning. I am so excited for what the future holds with this all-star team leading the charge.”
Cesar Lores joins ADA after eight years at Sony Music Spain where he was A&R Director and a key driving force behind the recent urban music explosion in the territory, having signed such artists as Grammy-winning superstar Rosalía and Spanish rapper C. Tangana. Before Sony, Lores spent 16 years with the iconic Barcelona-based label Blanco y Negro, where he occupied many roles, including Label Head.
Hamurabi Castro most recently worked independently, running marketing, promotion and booking for iconic artists such as Mexican rockstar Alejandra Guzman. Prior to that, he led marketing at management company Westwood Entertainment, working with artists such as Maluma and Laura Pausini. Castro previously served as a label manager with Sony Music Mexico, supporting artists such as Cristian Castro, Sin Bandera and Bomba Estereo; and prior to that at Universal Music Mexico, with Anglo artists such as Lady Gaga, Justin Bieber, Metallica, Maroon 5, and Miley Cyrus.
João Alquéres has worked across different segments of the Brazilian music industry, with an entrepreneurial spirit that saw him founding his own artist company and providing consultancy services for industry producers. Having helped lead the restructuring of both Globo Group record label Som Livre and Tom Brasil Group, an established entertainment giant with concert halls in Rio de Janeiro, São Paulo and Brasília, Alquéres brings a distinct business acumen to ADA.
Mariangela Rubbini joins ADA after a nearly 20-year career with TV and media conglomerate Caracol, where she led Digital and served as editor of the hugely influential Colombian entertainment magazine, Shock. From Shakira, to Juanes, J Balvin and Maluma – and all of the new stars emerging in the market, such as Mabiland, Santamaria, Dawer x Damper, Dylan Fuentes, and Llane – Rubbini has worked to bring music across genres to the forefront of Latin.
Diego Abaroa comes from EnTotal Agency where he supported artists like Pitbull, Laura Pausini, Fanny Lu, and Raquel Sofía and worked with corporate clients to develop their acts across the Latin region and in the U.S. Latin market. Prior to that, he led international marketing at Sony Music Latin and worked as a project manager overseeing campaigns for Maluma, Calle 13, Prince Royce, and Ricky Martin.
Michelle Garcia comes from Deezer Americas where she served as Artist Marketing Manager for Latin Music focused on creating strategies with artists to grow their fanbases on the platform.
