CREATIVE HUB FOR ARTISTS, SONGWRITERS, PRODUCERS
Next-Generation Complex Is Global Headquarters for Artist Partner Group
Artist Partner Group (APG), Atlantic Records and Warner Music Group (WMG) have announced the opening of ‘A Studio’ in Los Angeles, a next-generation creative space built around state-of-the-art recording studio facilities. The complex includes four studios, as well as editing and writing rooms, plus executive offices and a shared communal space. The building is the global headquarters of Artist Partner Group and Artist Publishing Group, which provide an array of white label services for artists, songwriters, producers, and music entrepreneurs. In addition, ‘A Studio’ will serve artistic endeavors from across WMG’s family of labels – including Atlantic, Warner Bros. and their subsidiary labels – as well operating as an A&R incubator for new talent. The creation of ‘A Studio’ was overseen by Mike Caren, the veteran Atlantic/WMG A&R executive who is founder and CEO of Artist Publishing Group and Artist Partner Group, as well as Creative Officer of WMG.
‘A Studio’ is designed to foster daily collaboration and experimentation among artists, songwriters, producers, and executives, with a set-up that enables flexibility and promotes spontaneity. All of the recording studios have top-tier acoustics, while departing from standard studio design by having no fixed furniture or equipment, enabling each artist to tailor the room to their needs. In addition, inspired by the original Atlantic offices in New York City, where executives such as Ahmet Ertegun and Jerry Wexler would push back the desks to make room for recording sessions, the executives offices at ‘A Studio’ can also be used as recording spaces. All the studios and offices are linked via both audio and video connections. In addition, Caren and his team did an extensive survey of WMG artist preferences to ensure that ‘A Studio’ is equipped with an exceptional, exhaustive array of gear and instruments.
Mike Caren said, “WMG has a rich history in providing exciting creative spaces for dynamic interaction between artists, producers, and label staff. But the ways our artists are making music today is dramatically different today than it was ten years ago, and it will be different ten years from now. So we designed ‘A Studio’ to be an environment that shifts with the times and stimulates collaboration and innovation. We flipped the notion of the studio – from an isolated, insular place to the model of an open, dynamic community that will inspire brave experimentation and true originality.”
“It’s always been our mission to provide the most complete and supportive environment for our artists in every aspect of their careers,” said Atlantic Records Chairman & CEO Craig Kallman. “Having great studio facilities within our offices is the next step towards not only giving our artists fresh creative options, but bringing them closer to our whole team. In the great tradition of the legendary Atlantic Studios, with our fantastic new studio at Atlantic’s New York headquarters joined now by the groundbreaking ‘A Studio’ in LA, we are able to offer relaxed, inspiring state-of-the-art spaces to make amazing music — where it all starts.”