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JULIE GREENWALD AND CRAIG KALLMAN TALK LIZZO, JACK HARLOW, THEIR BIG 2022, AND WHAT’S NEXT

December 6, 2022

By WRM Communications

Motown in the 1960s? Warner Bros. Records in the 1970s and ‘80s? One has to look back decades to find a record company that has maintained a high level of success and creativity for as long as Atlantic Records under the leadership of Julie Greenwald and Craig Kallman, who took the helm at the company (which celebrated its 75th anniversary this year) in 2004.

Virtually every year, they’ve broken new artists, helped others into successful sophomore albums and launched new eras of their superstars. A look at the past year is as good an example as any: They broke Gayle, assisted Jack Harlow and Lizzo through the second-album challenge, and ushered in new chapters for franchise artists Ed Sheeran, Coldplay and Bruno Mars, via his Silk Sonic project with Anderson .Paak. They also saw major success with Kodak Black, Lil Uzi Vert, Ingrid Andress, A Boogie Wit da Hoodie, Charlie Puth, Wiz Khalifa and more — and a look at the company’s website ranges from legacy artists like Aretha Franklin and Led Zeppelin to dozens of new acts.