Experienced Music Exec Will Super-Charge WCM’s Roster From One of Latin America’s Biggest Music Markets
Warner Chappell Music (WCM) today announced that Catalina Santa Peña has been hired as the new Managing Director for WCM Colombia. Santa Peña will lead the company’s operations for the territory and report to Gustavo Menéndez, President, U.S. Latin & Latin America, Warner Chappell Music. In her new role, she’ll oversee WCM Colombia’s rapidly growing roster, which includes Latin GRAMMY winner Juan Pablo Vega, Santiago Cruz, Lalo Ebratt, Piso 21, Vicente García, Yera, and TIMØ. The news comes on the heels of WCM’s sixth year running an office out of Colombia, and Santa Peña will be key in helping expand the team while also championing local songwriters and global superstars alike.
Gustavo Menéndez shared: “As I’ve gotten to know Catalina over the years, I’ve seen the many hats she’s worn, from being an attorney and author, to becoming one of the industry’s most respected leaders. Catalina knows the artistic side of the business and her heart is always in the right place, defending songwriters and the creative community. That’s the passion we like to see, and the perfect fit for our team and the philosophy we stand by. We couldn’t be more thrilled to have her joining us and continuing our work and expanding our growth.”
WCM Co-Chair and CEO Guy Moot and Co-Chair and COO Carianne Marshall added: “The amount of talent and creativity coming out of Colombia is truly remarkable, and we’re delighted to see Catalina take the reins and oversee this market at such a pivotal moment for Latin music.”
Santa Peña said: “I am very excited for this new opportunity and to continue my journey of empowering musicians and composers, who are the backbone of this wonderful industry of ours.”
An industry veteran and experienced music executive, Santa Peña brings with her a wealth of passion and knowledge. In 2019, she founded one of Latin America’s leading entertainment firms, The Artist’s Attorney, where she worked with various power players, including world-renowned artists Karol G, Sky Rompiendo, J Balvin, Aterciopelados, Nanpa Basico, ChocQuibTown, LosPetitFellas, SOG, and Piso 21. She also partnered with major companies like Black Koi, Cinq Music, La Industria Inc, Elephanta Music, Vibras Lab, De La Piña, Queen Street Talent, Mun Entertainment, and Llorona Records, amongst others. In 2020, she published a book Industria Musical Para Artistas, Music Business Para Todos (Music Industry for Artists, Music Business for Everyone) to chronicle the basic principles of the music industry.
In addition, Santa Peña is a highly sought-after speaker and has traveled to a number of schools in Colombia to educate young professionals and creatives about the different sectors of the music industry, most specifically in Copyright and Entertainment Law. Throughout her career, she also held roles at the Colombian Copyright office, Sony Music (Andean region), SAYCO, and the Ministry of Culture in Public Performances Law in Colombia.
She replaces Daniel Mora, who was recently named as the new Managing Director of Warner Music Andes.