Warner Music Artists Granted Early Access to Blockparty’s NFT Tools, As First Major Label Partnership
Digital collectibles platform Blockparty today announced its first major label partnership with Warner Music Group (WMG), granting WMG artists access to cutting-edge Web3 technology in the world of non-fungible tokens (NFTs). The collaboration enables Warner Music artists to be among the very first creators to leverage Blockparty’s decentralized exchange (DEX), a community-focused trading platform that allows collectors to swap digital assets in a way that hasn’t existed until now.
For the first time ever, with Blockparty’s DEX, artists and creators will have the opportunity to participate in NFT swaps. Those using the DEX have the option to bundle-sell their NFTs, where they can combine existing NFTs to swap, trade, or sell. By cutting out the middleman, creators, artists, collectors, and fans alike can now connect directly like never before through this unique experience.
“We’re elated to be working with Warner Music Group, a company that continues to sit on the edge of technological and entertainment-based innovation. We look forward to tapping into our expertise and creativity as we work with individual artists to ensure they have all of the tools they need to participate in Web3 and do so in ways that are unique to them, their brand, and their communities,” says Vladislav Ginzburg, CEO of Blockparty. “Early access to our DEX will give WMG artists the ability to both expand their audience to reach Web3 enthusiasts, and foster deeper connections with their existing community by amplifying fan experiences.”
Oana Ruxandra, Chief Digital Officer & EVP, Business Development, WMG adds: “As technology and consumption patterns evolve, it’s imperative that we equip our artists and songwriters with all of the tools they need to participate in the virtual economy. This partnership with Blockparty furthers WMG’s Web3 reach by empowering artists and songwriters to craft their own digital stories through NFTs.”
Driving the collaboration forward is the first NFT drop with Warner Music Finland’s superstar STIG, who’s releasing a series of NFTs. As an artist who is familiar with the blockchain landscape, STIG is planning to use these tools to launch NFTs that capture his iconic moustache and array of trendy 5 panel caps – a nod to wearables found in the metaverse and his ambitions to participate within it.
To learn more about how Blockparty is connecting communities with the artists, creators, and the brands they love, visit https://www.blockparty.co/.