Elsa Vivero Promoted to Executive Vice President of Global Digital Account Management at WEA

January 31, 2019

By admin_wmg

Elsa Vivero has been promoted to Executive Vice President of Global Digital Account Management at WEA, the global artist and label services division of Warner Music Group. She reports to WEA President Tony Harlow and is based in New York.


In this role, Vivero and her team will continue to work closely with digital partners to enhance the global presence of WMG artists and labels—including via collaborative campaigns, editorial opportunities, and strategic planning.


“Elsa’s wide-ranging expertise, and the meaningful relationships she’s cultivated in her decades with WEA, will be key in continuing to expand our global presence,” said Harlow. “A huge congratulation on a well-deserved appointment.”


“I’m grateful for the support of Tony and the entire WMG family in what we’ve already achieved together,” said Vivero. “As we continue to focus on representation in the digital space, I’m looking forward to advancing other areas of the business such as content protection and ad sales, as well as supporting new commercial partnerships.” 


Vivero has a plethora of experience in some of the fastest-growing areas of the music business. She is being promoted from Senior Vice President, Global Digital Account Management at WEA. Prior to that, she served as VP of Digital & Revenue Development. She previously held sales and marketing positions at Maverick Records, PolyGram, and Warner Music Latina.