“Radio is a long game,” says Atlantic’s evp of black music promotion Kevin Holiday.
Over the past several years, Burna Boy has grown into a legitimate international star, with each of his last three albums achieving higher and higher slots on the Billboard 200 and his 2021 album, Twice As Tall, winning a Grammy for best global music album. And as his music has grown in popularity in the U.S., he’s been able to reach new milestones like selling out Madison Square Garden, which he did earlier this year. But one aspect of stardom had until recently eluded him: U.S. radio airplay.
