Today it was announced that digital media company IMGN Media has been acquired by Warner Music Group. Founded in 2015, and headquartered in New York and Tel Aviv, IMGN will continue to be run by its CEO Barak Shragai, as a stand-alone entity with journalistic autonomy.
IMGN creates and curates shareable social media content on mobile-first platforms. The startup owns and operates a portfolio of media brands in esports, gaming, entertainment, ASMR, and more. The move adds a proven creative business to WMG’s diverse portfolio of companies, generating additional revenue opportunities and providing insight into social media trends.
“WMG not only offers us greater investment and support, but an entrepreneurial environment to continue growing our business, with the people running our accounts having editorial independence,” said Shragai. “We’re excited to partner with them as we take our company into the future.”