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MUSIC BIZ WORLDWIDE: ‘SHORT-FORM VIDEO HAS CHANGED THE WAY MUSIC IS PERFORMED, SHARED, AND ENJOYED. COMPETITION FOR EYEBALLS IS FIERCE.’

October 13, 2022

MBW’s World Leaders is a regular series in which we turn the spotlight toward some of the most influential industry figures overseeing key international markets. In this feature, we speak to Sherry Tan, Managing Director of Warner Music China. World Leaders is supported by PPL.

China’s music market has been on a remarkable upward trajectory for a number of years.

Back in 2015, the country was ranked as the world’s 14th biggest music market according to IFPI data.

It then climbed two places to reach 12th by 2016 and continued rising, taking the No.10 spot in 2020.