Iconic Netherlands-based dance label Spinnin’ Records has become the first recorded music label to reach a record-breaking 30 million subscribers on its YouTube channel.
Spinnin’ Records, in partnership with YouTube, to release an innovative animated series exclusively on YouTube Shorts to mark the milestone, as the label continues to experiment with new forms of online music content.
The new series features animated versions of marquee artists on the Spinnin’ roster, including KSHMR, Timmy Trumpet and Gabry Ponte, as well as newcomers like Lucas & Steve and LUM!X. Soundtracked by these artists, the action-packed sci-fi series was designed by acclaimed anime artist David Bradshaw, who has worked on the popular anime series Boruto and Netflix’s acclaimed Castlevania. The final episode that completes the storyline is out today!
This campaign was introduced and discussed at this year’s IMS Ibiza – International Music Summit during a keynote on Wednesday, April 26 and featured Dan Chalmers, head of music EMEA, YouTube, and Susanne Hazendonk, VP of marketing, Spinnin’ Records.
