The powerhouse label was co-founded by Mexican star Oscar Maydon and Alexis “Chachito” Fierro
Warner Chappell Music (WCM) U.S. Latin and WCM Mexico have signed a global publishing deal with Rico o Muerto, a fast-rising Mexican independent record label, co-founded by regional Mexican superstar Oscar Maydon and manager and songwriter Alexis “Chachito” Fierro.
Alexis Fierro shared: “We founded Rico o Muerto with the vision of empowering our artists, because as artists and songwriters ourselves, we understand their needs. We were looking for a partner who shared that vision, and that’s why today, we proudly place our trust in Warner Chappell. We’re very excited for what’s ahead. Y puro Rico o Muerto!”
Carlos Ruiz, Managing Director, WCM Mexico & Delia Orjuela, Head of Creative, Música Mexicana, WCM said, “Rico o Muerto has quickly become one of the most exciting forces in música Mexicana. Their deep roots in the genre and forward-thinking vision make them ideal partners as we expand Warner Chappell’s presence within this new wave of artists. With talents like new signing Víctor Mendívil and a growing roster of voices, we’re proud to help bring their music to an even bigger global stage. Alongside Oscar, Chachito, Yusim, and our talented WCM family, there are many great things ahead.”
Gustavo Menéndez, President, U.S. Latin & Latin America, WCM added, “I’ve had the pleasure of getting to know Chachito and Oscar Maydon, and it’s clear that beyond being gifted songwriters – and in Oscar’s case, a super talented artist – they have a remarkable instinct for discovering and developing promising talent. I couldn’t be happier to be working with them!”
The powerhouse label Rico o Muerto was founded in 2024 under Yusim Aladro’s leadership, and has three offices in Mexico (Mexicali, Mexico City, and Tijuana), and representatives in Los Angeles. The label, in partnership with Downtown Artist and Label Services, recently signed their flagship songwriter, Víctor Mendívil. Known for collaborating on the viral singles “Tony Montana” with fellow WCM songwriter Yng Lvcas, “Un Pacto” with El Padrinito Toys, and “San Pedro” with Ganggy, Mendívil is one of the genre’s most promising acts. The growing roster includes Omar Camacho, Regulo Molina, Carlos Manjarrez, and Fernando Angulo.
