First Rebrand Since 1987
Warner Chappell Music (WCM) today unveiled a dynamic new logo and brand identity. These changes follow the beginning of a new era for the global publishing powerhouse, which recently introduced its new leadership duo of Co-Chair & CEO Guy Moot and Co-Chair & COO Carianne Marshall, and moved into a new state-of-the-art U.S. headquarters in downtown Los Angeles’ Arts District. This is the company’s first rebrand since 1987.
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Warner Chappell Music’s new logo marries a regal “crown” monogram with the flourish of human handwriting. The design pays homage to a moment of creative inspiration and to the highly individual, personal art of songwriting. It evokes both graffiti and calligraphy, allowing the logo to represent a diversity of songwriters and musical genres.
In making the announcement, Moot and Marshall said: “We’re thrilled to be opening this new era with a new look that reflects both our heritage and our future. We love our new logo, which is a tribute to our songwriters and the power, emotion, and timelessness of their craft. They’re our constant inspiration, and we’re their devoted partners, collaborators, and crusaders.”
They added, “We’re also modernizing our name by dropping the slash from Warner/Chappell, which is symbolic of our becoming a more global, connected company. And we’ve put ‘Music’ in the logo. It’s always been part of our name, but we wanted to be clear that it’s our reason for being.”
With a history dating back to the founding of Chappell & Co. in London over 200 years ago, the company’s origins helped establish the very concept of music publishing. This is the first rebrand since Warner/Chappell was formed when Warner Bros. Music acquired Chappell in 1987, and the Warner Bros. logo was adopted for the launch of the newly combined company.
Today, Warner Chappell Music is home to an extraordinary catalog that includes timeless standards and contemporary hits with a collection of more than one million copyrights worldwide.
The new Warner Chappell Music brand identity and logo were developed in partnership with Emily Oberman and her team at Pentagram, the world’s largest independently owned design studio. Pentagram has worked with many prestigious companies and events such as DC Entertainment, Wizarding World, Rotten Tomatoes, Saturday Night Live, Rolls Royce, London Fashion Week, Sundance Institute, and Sotheby’s, as well as music projects for the likes of Pink Floyd, The Rolling Stones, and The National, among many others.