IMS Will Manage Advertising Inventory Across All WMG’s YouTube Channels in Russia, Poland, Spain, Portugal, and Most of Latin America
Internet Media Services (IMS), the leading digital marketing and communications company, and Warner Music Group (WMG) have entered a strategic partnership to create and promote new advertising opportunities in emerging markets across the globe. IMS will manage the advertising inventory for WMG’s YouTube channels in Russia, Poland, Spain, Portugal, and all of Latin America, with the exception of Brazil. These channels, featuring content from WMG’s vast roster of global artists, present previously untapped potential for new advertising clients.
Gastón Taratuta, CEO and Founder of IMS said: “IMS is committed to providing better solutions to advertisers, with a focus on brand safety and quality in our work. We are delighted to partner with Warner Music, and appreciate the confidence that they’ve placed in IMS to grow operations in these fast-growing regions.”
Alfonso Perez Soto, Senior Vice President, Global Business Development/Chief Commercial Officer, Emerging Markets, WMG, said: “With music traveling faster and farther than ever before, emerging markets present a real opportunity to connect artists, fans, and brands. IMS is a leader in developing unique marketing strategies and we’re pleased to partner with them as we ramp up our global advertising offerings.”
With this agreement, IMS continues to develop its robust product portfolio with operations throughout Latin America, Europe and Asia. In partnering with a content provider like WMG, IMS adds to its services the potential opportunity for advertisers to develop unique digital campaigns and brand integrations, on a global scale.
