Warner Music Group (WMG) and China-based short-form video platform Kuaishou have struck a new licensing deal which will see WMG make its artists’ music available on all of Kuaishou’s overseas products including apps Kwai and SnackVideo. With more than one billion users worldwide, Kuaishou encourages its global community to share their activities, habits, and more with the core mission to ‘embrace all lifestyles.’
Oana Ruxandra, Chief Digital Officer & EVP of Business Development, WMG, said: “We’re excited to bring our diverse music catalog to Kuaishou’s passionate and creative global community. As WMG’s universe of social partners grows, so too does our artists’ reach and impact.”
Tony Qiu, Head of Kuaishou International Business, Kuaishou, said: “The partnership with WMG allows us to provide a wide range of fantastic music for our creators and users and is part of our commitment to provide fun, diverse, and authentic content to our global community.”
In June 2021 Kuaishou hit a major milestone amassing over one billion users worldwide. Kuaishou’s monthly active users reached more than 180 million outside of China with both Kwai in Latin America and MENA and SnackVideo in South and Southeast Asia becoming some of the most popular apps in the regions.