Built by WMG’s in-House Tech Experts, App Aggregates Data Across All Major DSPs and Social Media
Platform in Beta with 100+ Artists and Songwriters
Click HERE for Demo
Warner Music Group (NASDAQ: WMG) today announced the beta launch of WMG Pulse, a powerful new platform that puts clear, meaningful insights into the hands of artists and songwriters.
Artists, songwriters, their managers and teams are faced with a multitude of tools to access information about streaming performance, fan engagement, and earnings across many platforms. WMG Pulse provides real-time insights across one consolidated view of streaming, audience, and social/UGC performance, paired with an up-to-date snapshot of an artist’s earnings across royalties, physical, sync, and more. It supports artists and songwriters at every stage of their careers, whether they’re managing a rich, diverse catalog or still looking to break their first big global hit.
Currently in beta, WMG Pulse is being tested by more than 100 WMG artists and songwriters globally whose input is helping shape the platform’s future. Their partnership plays a key role in refining the experience and ensuring it will continue to provide value to the artist and songwriter community. In the months ahead, artist and songwriter feedback will help fine-tune the app as it expands to include advanced features such as forecasting, release planning, and collaboration tools.
“With WMG Pulse, we’re providing greater transparency across the music ecosystem, including data from every major streaming and social media platform,” said Ariel Bardin, President of Technology, WMG. “The app offers a seamless, easy to use experience, giving deeper insights into careers and fan bases, with even more sophisticated updates still to come. It’s about empowering artists and songwriters with clarity, and helping them make smarter, data-driven decisions with their teams.”
WMG Pulse joins a suite of products already available to artists and songwriters; it is currently available to a limited group of WMG artists and songwriters, and will roll out widely later this year.
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