Strategic expansion deepens focus on artist development, live touring, and high-impact brand partnerships across India and global markets
Mumbai, July 9th 2026 – Warner Music India today announced the strategic expansion of its Artist Services & Expanded Rights (ASER) division, reinforcing its position as a leading full-spectrum music and entertainment company. Building on a proven track record of culturally resonant campaigns, ASER will deepen its focus across artist development, management, A&R, live touring, and long-term brand partnerships, creating a truly integrated ecosystem for talent at every stage of their careers.
As music increasingly intersects with brands, sports, live entertainment, and creator culture, ASER serves as Warner Music India’s bridge into these high-growth sectors. The division looks beyond traditional recorded music campaigns to help artists build sustainable, diversified, and globally scalable careers.
The power of ASER’s cross-border model was recently spotlighted by the global collaboration between Sting Energy and Alan Walker on “The Sting Within Me.” Inspired by the raw energy of Formula 1, the track launched live at the Barcelona Grand Prix in partnership with Sting Energy. It surpassed one million Spotify streams within just seven days of release, proving ASER’s unique ability to execute high-octane moments where music, motorsport, and global audiences converge.
Live business remains a critical growth pillar within the ASER ecosystem. The division is aggressively scaling concerts, festivals, and touring opportunities for artists across India and international markets, while building distinctive musical IPs that come to life both on-ground and digitally.
Working in close alignment with Warner Chappell Music India, the division also unlocks powerful synergy across sync, licensing, and global creative collaborations, ensuring artists maximize the value of both their recordings and their compositions.
This integrated model has already delivered exceptional results across a growing portfolio of cultural moments, including:
Women’s Premier League (WPL): Strategic integrations featuring performances by Ayushmann Khurrana, Shruti Haasan, Jonita Gandhi, and Hanumankind.
High-Profile Brand Alliances: Groundbreaking campaigns including Jameson x King x Sanjith Hegde, and Darshan Raval x Dubai Tourism.
Premium Endorsements: ASER recently secured a major partnership deal making Darshan Raval the face of Sony India’s premium audio portfolio.
Jay Mehta, Managing Director, Recorded Music and Publishing, India and SAARC, Warner Music India, says: “Artists are building brands, shaping culture, and creating value across multiple touchpoints. This expansion reflects our commitment to building a truly integrated ecosystem, one that supports artists to unlock new opportunities, add value to their careers, and build lasting cultural and commercial impact in India and beyond. Our ASER team is here to help turn brilliant talent into global superstars.”
Anisha Gaba, Associate Director & Head of ASER, Warner Music India, adds: “ASER was built on the belief that artists deserve an ecosystem, not just a release plan. By bringing together developing emerging talent, forging global collaborations, producing live experiences, securing sync opportunities and establishing brand platforms with staying power, the division focuses on creating meaningful opportunities that support every stage of an artist’s journey. Our goal is to build culturally relevant platforms that strengthen careers, expand audiences, and create lasting value for both artists and partners.”
As India continues its trajectory as one of the world’s most influential entertainment markets, Warner Music India remains focused on championing the next generation of artists. Through the expansion of ASER, the company is creating new pathways for talent, brands, and creators to collaborate, innovate, and shape the future of global culture.
