Skip directly to content

Warner Music Strikes Licensing Deal for Spinnin’ Repertoire with NetEase

News

  • March 29, 2018
    Warner Music Strikes Licensing Deal for Spinnin’ Repertoire with NetEase

    Warner Music Group (WMG) has struck a deal with NetEase, the Chinese audio and video streaming service, to license music from Spinnin’ Records, the world’s leading international dance record label.

    The deal will enable NetEase Music’s 400 million users to access repertoire from some of the world’s leading DJs and producers including Afrojack, Alok, Bingo Players, CARTA, Don Diablo, Jay Hardway, KSHMR, Lucas & Steve, Oliver Heldens, Sam Feldt and Tiësto.

    NetEase Music enables users to comment and share the licensed music available on its platform. This social element has helped grow the platform rapidly and drive high levels of engagement.

    Spinnin’ Records was acquired by WMG in 2017. It continues to operate as an independent entity, while tapping into WMG’s global network. Its repertoire is already licensed to Alibaba and Tencent, two other leading Chinese internet companies, for distribution on their music platforms.

    Simon Robson, President, Warner Music Asia, says: “This deal matches music from the best dance label in the world with one of China’s leading digital services. China is a market with a growing demand for international dance music and the potential to be a new source of repertoire that can travel worldwide.”

    Roger de Graaf, CEO, Spinnin’ Records adds: “We have seen a surge in interest in dance music in China and have been actively promoting our brand in the region for the past few years. This deal is great news for our artists whose music will now be available to the 400 million users of NetEase.”

    0
on March 29, 2018 - 11:38am

Warner Music Group (WMG) has struck a deal with NetEase, the Chinese audio and video streaming service, to license music from Spinnin’ Records, the world’s leading international dance record label.

The deal will enable NetEase Music’s 400 million users to access repertoire from some of the world’s leading DJs and producers including Afrojack, Alok, Bingo Players, CARTA, Don Diablo, Jay Hardway, KSHMR, Lucas & Steve, Oliver Heldens, Sam Feldt and Tiësto.

NetEase Music enables users to comment and share the licensed music available on its platform. This social element has helped grow the platform rapidly and drive high levels of engagement.

Spinnin’ Records was acquired by WMG in 2017. It continues to operate as an independent entity, while tapping into WMG’s global network. Its repertoire is already licensed to Alibaba and Tencent, two other leading Chinese internet companies, for distribution on their music platforms.

Simon Robson, President, Warner Music Asia, says: “This deal matches music from the best dance label in the world with one of China’s leading digital services. China is a market with a growing demand for international dance music and the potential to be a new source of repertoire that can travel worldwide.”

Roger de Graaf, CEO, Spinnin’ Records adds: “We have seen a surge in interest in dance music in China and have been actively promoting our brand in the region for the past few years. This deal is great news for our artists whose music will now be available to the 400 million users of NetEase.”