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ATLANTIC RECORDS ON WEB3 STRATEGY AND THE FUTURE OF MUSIC

December 19, 2022

By WMG Communications

The music industry is evolving. Musicians and record labels have begun experimenting with NFTs to help them engage with their fanbase in ways they never could before, in hopes of seizing on the positive possibilities of blockchain tech, separating the signal from the noise.

And for the last year and a half, Atlantic Records has been doing just that. Since it partnered with rapper Rico Nasty to release a 1-of-1 animated NFT in honor of the artist’s music video for “OHFR” in March 2021, the storied record label has been slowly and steadily working with the artists on its roster to educate them on what possibilities Web3 has to offer. The slow-burn strategy could end up paying major dividends for the label while empowering its artists and organically onboarding millions of fans to Web3 in the process.