These days, the music economy moves so fast that sometimes a song can start to become a hit before it’s even a fully-formed song at all.
That’s what happened with the latest single from David Guetta and Bebe Rexha, “I’m Good (Blue),” which started to bubble up on TikTok after a snippet of the song went viral even before a final version of it existed. But once the song began to gain traction, the Warner Music Group — to whom Guetta is signed through Big Beat/Atlantic Records & Parlophone U.K.; and Rexha through Warner Records — jumped into action, with its global marketing team pushing it in key markets and helping the song leap into the top 10 of both of Billboard’s global charts in just its second week, rising to No. 6 on the Global 200 and No. 5 on the Global Excl. U.S. charts. And that success so far helps earn Warner Recorded Music president/CMO Eric Wong the title of Billboard’s Executive of the Week.