+++ For music and candy lovers: HARIBO is launching an exclusive special edition for the global rock band LINKIN PARK.
+++ The product features the band logo and personalized candy pieces for each band member. The six musicians, who are also HARIBO fans were personally involved in designing the unique gummies and bag.
+++ The collaboration was initiated and supported throughout its execution by the German Brand Partnership team at Warner Music and Machine Shop Entertainment.
+++ In Germany, the “HARIBO LINKIN PARK” Limited Edition is now exclusively available at concerts of the “From Zero World Tour” and at the band’s accompanying pop-up merchandise truck.
L to R: Emily Armstrong, Mike Shinoda, Colin Brittain, Dave “Phoenix” Farrell, Joe Hahn / Photo Credit: Mark Fiore
HARIBO and LINKIN PARK are hitting the road together this summer! For the From Zero World Tour, the band has created a sweet surprise for fans: the exclusive “HARIBO x LINKIN PARK” Limited Edition fruit gummy mix. It is available only at merchandise stands during the 2025 tour stops in Germany, the USA, the UK, the Netherlands, Switzerland, Italy, and France. In Germany, the “HARIBO LINKIN PARK Mix” will also be available at the LINKIN PARK Pop-Up Bus during its stops, more info at www.linkinpark-bus.de. “In the band, all of our families have always loved HARIBO. When the opportunity arose to create our own signature gummies, we couldn’t wait to create shapes and pick flavors that would best represent the six of us“, says founding member Mike Shinoda on behalf of the band. “We hope everyone enjoys the “LINKIN PARK Mix” pack as much as we do.“
Nina Schmidt, Director of Marketing at HARIBO, is also delighted: “A request from global stars like this one is very special for us too. We are thrilled that LINKIN PARK have asked us to create their signature gummies. With the LINKIN PARK Mix, Goldbear is now stepping onto the big rock stage – and we are proud to further sweeten the concert experience for the band and fans.”
The collaboration between LINKIN PARK and HARIBO was initiated and executed by Warner Music Central Europe’s Brand Partnership team in cooperation with Machine Shop Entertainment, LINKIN PARK’s entertainment company.
Bettina Dorn, Vice President Artist & Brands, Warner Music Central Europe states: “LINKIN PARK and HARIBO share something truly special: their iconic status and the deep emotional connection they have with fans across generations. This shared strength was the starting point for a collaboration that goes far beyond traditional co-branding. At Warner Music Central Europe, it was especially important to us to create a partnership that feels authentic – both for the band and for the fans.”
One band. Six personalities. Six shapes and flavors.
To develop this sweet surprise, Emily Armstrong, Mike Shinoda, Brad Delson, Joe Hahn, Dave “Phoenix” Farrell and Colin Brittain channeled their inner childlike happiness and threw themselves right into the creative process. It is not only the design of the gummies that bears the creative hallmark of the famous musicians, their ideas have also been incorporated into the illustration of HARIBO Goldbear and the entire design of the bag.
The strictly limited mix contains the band logo in six fruity flavors and colors as well as six different, personalized candy pieces, each representing one band member. Whether it is Emily’s microphone or Dave’s bass – the characteristically shaped gummies include orange, peach, cola, apple, raspberry and cherry flavors and are the perfect concert snack for all LINKIN PARK fans.