Warner Bros. Records UK today announced that Jennifer Ivory has been named General Manager of the label, reporting to President Phil Christie. Ivory’s promotion is in recognition of her work with the likes of Dua Lipa, Royal Blood, Muse, Liam Gallagher, Biffy Clyro, Foals, Michael Bublé and Green Day. In her role she will continue to steer artist marketing as well as digital and creative content.
In the last 18 months Ivory has directed marketing campaigns that have seen Dua Lipa become the most streamed female artist of 2017 and Royal Blood land their second consecutive number one album. She also ran marketing efforts behind the expertly executed return of Liam Gallagher, which saw his debut solo album become one of the biggest records of the year and the highest selling week one vinyl of the last 20 years.
Phil Christie said: “Warner Bros. Records UK continues to evolve at an exciting pace. In part that’s thanks to Jen’s innovative approach to marketing and I’m pleased to recognise her work with this well-deserved promotion. She’s been a driving force behind Warner Bros. Records marketing for a number of years, bringing important cultural moments, creativity and ambition to every campaign, as well as some impressive results for our artists. We have more brilliant new music coming this year and I’m glad Jen will play a significant role in supporting our artists and their success.”
Jennifer Ivory added: “Warner Bros. Records is an exciting and rewarding place to work. I’d like to thank Phil for this opportunity and the marketing team for their passion and support. We have some fantastic talent coming through, both within the label and the artists we work with, and I look forward to helping to develop their careers’.”
Ivory joined Warner Music in 2009, quickly becoming a highly valued member of the marketing team before being made VP, Marketing for Warner Bros. Records UK in 2014. Previously she worked at Sanctuary Group for eight years, where she helped start the frontline record label and held the position of VP, Marketing.
A&R, Radio and Shared Services will continue reporting into Christie. In addition, Sebastian Simone has been named Head of Digital Strategy for the label, responsible for advising on digital and social marketing for artists. Simone continues to report into Ivory.
