Kanine Records Partners With Alternative Distribution Alliance (ADA)

December 18, 2012

By admin_wmg

Alternative Distribution Alliance (ADA), the independent music distribution arm of Warner Music Group, today announced a partnership with independent record label Kanine Records. Based in Brooklyn, New York, Kanine Records has been instrumental in the careers of such revered acts as Grizzly Bear, Chairlift and Surfer Blood, among others. ADA will contribute its digital & physical distribution services to releases from the label’s roster of artists.

In making the announcement, David Orleans, President, ADA, said “Kanine Records is a label that’s pushing musical boundaries with their ability to spot and nurture the next generation of important indie rock voices. We carry a long history of servicing the best of the independent community, so it’s with great pleasure that we team with the amazing people at Kanine.”

Lio Kanine, Founder of Kanine Records, commented, “We only sign artists we believe in, and we strive to make our label the best possible home for our artists. A lot of that comes through our team we have here, but by partnering with ADA we’re able to expand our reach, which will create more opportunities for our artists, as well as for our company as a whole.”
Kanine Records was founded in Williamsburg, Brooklyn, by Lio and Kay Kanine. Recent releases from the label include records from Beach Day, Eternal Summers, Royal Baths, Young Prisms, and Zambri, while new albums from Bleeding Rainbow, Fear of Men, Valleys, and more are slated for release in 2013.

Having achieved 3.43% and 3.64% overall album market shares in Q1 and Q2, respectively, ADA’s overall album market share grew to 4.62% in Q3. Contributing to its continued success are a number of ADA releases which can currently be found climbing the Billboard 200 chart, including the latest albums from The Lumineers, Macklemore & Ryan Lewis, and She & Him.

In June of 2012, ADA expanded its services to the independent music community by officially joining forces with Independent Label Group (ILG), adding the company’s resources and expertise in radio promotion, publicity and marketing to ADA’s current offering. Since that time, ADA has begun aggressively pursuing a range of new deals, including recent signings with Blue Sky Riders—the new band featuring legends Kenny Loggins, Georgia Middleman, and Gary Burr—hip-hop duo Macklemore & Ryan Lewis, and independent Portland, Oregon-based record label Tender Loving Empire.

About ADA
Created in 1993, ADA has been ranked the industry’s No. 1 independent distributor for six of the past seven calendar years, according to Nielsen/SoundScan. It is recognized as the leading distributor of independent music in the U.S., partnering with labels such as Sub Pop, Epitaph, The Beggar’s Group, Rise, Cartoon Network, Comedy Central, Domino, Merge, Vice, Dualtone, Polyvinyl, Napalm, Nettwerk, Rykodisc, Saddle Creek, Secretly Canadian, Side One Dummy, Surfdog, Taseis, Alligator, Touch & Go, Carpark, Milan and Smithsonian Folkways.

Source: Alternative Distribution Alliance