Industry Veteran and Longtime WEA Exec Joins WBR Senior Management Team
Warner Bros. Records (WBR) today announced the appointment of Larry Mattera to a newly created post on WBR’s senior management team. Effective November 2, Mattera will become WBR’s Executive Vice President, Commerce, Digital Marketing & Strategy. A two-decade industry veteran, Mattera joins WBR from WEA, Warner Music Group’s global artist and label services arm, where he was most recently SVP, Head of Global Digital Accounts. Mattera will relocate from New York to WBR’s headquarters in Burbank and will report directly to Cameron Strang, Chairman & CEO, Warner Bros. Records.
Mattera’s role will, for the first time at WBR, combine oversight of the label’s commercial activities, across all traditional and digital platforms, with responsibility for digital marketing initiatives and strategy. This unique purview will enable Mattera to lead innovative approaches to building artists’ careers, monetizing music, growing business accounts and helping transform the company in the burgeoning streaming marketplace.
“Throughout his career, Larry has pioneered ways of breaking artists and connecting them with passionate fan bases,” said Cameron Strang. “His leadership skills, wide-ranging digital expertise and respected ability to forge impactful relationships with colleagues, artists and business partners, all make Larry a fantastic addition to our senior management team. He’s the perfect choice to spearhead our mission to provide our artists with inventive strategies and campaigns that capitalize on new and established channels, including by achieving outstanding results on streaming platforms. I am very happy to welcome Larry to the Warner Bros. team.”
“I’m thrilled to be joining Warner Bros. during a dynamic new period in its illustrious history. Having worked closely with the Warner Bros. team during my years at WEA, I have long admired the label’s deep devotion to artist development,” said Larry Mattera. “The music business is in the midst of an unprecedented transition, bringing tremendous challenges and opportunities, including a fantastic array of fresh marketing and commercial avenues. I’m looking forward to working with everyone at Warner Bros. to take its legendary roster to new heights and launch a new generation of successful artists. I want to thank Matt Signore and all my colleagues at WEA for a wonderful eight years, and Cameron for offering me this amazing new opportunity.”
Before joining WEA in 2007 as SVP, Digital Sales & Marketing, Mattera spent six years at Island Def Jam, where he created the company’s New Media Department. He began his career in 1994 at Epic Records and then moved to Polygram Group Distribution in 1996. Mattera holds a B.S. degree from Sacred Heart University and an M.A. degree from New York University.
About Warner Bros. Records
Warner Bros. Records is one of the most successful recording companies in music history and home to some of the most influential and innovative artists of our time. Its reputation and extraordinary roster of new and established recording artists is unparalleled, and its collective influence on pop culture is without precedent. With a visionary approach toward discovering and nurturing musical talent, the Warner Bros. Records family of labels is currently home to an impressive generation of major artists. The Warner Bros. roster includes Adam Lambert, Damon Albarn, Lily Allen, Disturbed, The Black Keys, Michael Bublé, Gary Clark Jr., Biffy Clyro, Duran Duran, Jason Derulo, The Flaming Lips, Foals, Goo Goo Dolls, Green Day, Josh Groban, Jenny Lewis, Linkin Park, Mac Miller, Mastodon, Kylie Minogue, Muse, Nico & Vinz, Robert Plant, Prince, Red Hot Chili Peppers, Damien Rice, Tegan and Sara, Tom Petty and the Heartbreakers, Wu-Tang Clan, Neil Young, and many others. Up-and-coming artists include Royal Blood, Atlas Genius, Bebe Rexha, Big Data, Echosmith, Lianne La Havas, Jake Miller, Priory, Brandy Clark, Andra Day, Kaya Stewart, Greg Holden, and PHASES. The rich and diversified catalog on the Warner Bros. family of labels includes recordings by Black Sabbath, Miles Davis, Dire Straits, the Grateful Dead, the Kinks, Madonna, Randy Newman, the Ramones, Talking Heads, James Taylor, Frank Sinatra, Van Morrison, Van Halen and others.
