Seasoned Executive to Drive “Always On” Artist & Fan-Focused Marketing
Latest Move in Amplifying Company’s Global Catalog Strategy
Leda Chang has been appointed to the newly created role of SVP, Global Brand & Audience for Warner Music Group’s Global Catalog division. In this new post, she will work closely with Global Catalog President Kevin Gore and his senior team to turbocharge the company’s “always on” marketing strategy, spearheading a holistic, artist-centric approach to long-term catalog development and legacy building.
Based in Los Angeles, Chang will lead efforts to deepen audience engagement and mine untapped opportunities to drive fresh growth for WMG’s legendary artists. She comes to WMG with two decades of experience in digital and social marketing across a variety of top media and music companies, including senior posts at Peacock, Paramount Pictures, Universal Music Group, and Edelman Digital.
“Welcoming Leda to our Global Catalog team marks an exciting step forward in our marketing evolution,” said Gore. “Her future-forward mindset and proven strength in storytelling, connecting audiences, and enhancing brands will further strengthen our role as a growth engine, as we take a more aggressive, all-encompassing approach to galvanizing fans, cultivating discovery, and building legacies.”
Chang noted, “The caliber of Warner Music Group’s artists is unmatched, and the passion from Kevin and the team is palpable. I’m both energized and humbled to elevate the stories of these iconic artists and their timeless music to invigorate both core fans and new audiences wherever they are in the world.”
The addition of Chang to WMG’s Global Catalog team is the latest in a series of moves designed to amplify the company’s catalog marketing strategy. Most recently, Orla Lee-Fisher was brought on board as Head of Dual Catalog Strategy, a new role designed to champion catalogs represented by WMG across both Recorded Music and Music Publishing.
Chang was previously VP of Social Brand Strategy at Peacock, where she led high-impact social and digital campaigns to help amplify the brand and its original content, deepening fan engagement and culture. Prior to Peacock, Chang spent five years at Paramount Pictures, guiding the company’s home entertainment digital marketing team and managing award-winning campaigns for high-profile releases. Her other posts include VP, Digital & Social Marketing at Universal Music Group, Digital Account Supervisor at Edelman, Head of Digital Marketing at Red Bull Records, and Product Manager at The Orchard.
