Press Release


June 21, 2024

Paris Hilton’s latest single, “I’m Free” ft. Rina Sawayama, out today

Long-awaited sophomore album, ‘INFINITE ICON’ (executive produced by Sia), to be released on September 6

ADA, the independent label and artist services arm of Warner Music Group (Nasdaq: WMG), has inked a global distribution deal with 11:11 Media, the next-gen media and consumer lifestyle company, founded and led by cultural icon, entrepreneur, and recording artist Paris Hilton. The superstar recently announced her long-awaited return to music, with her sophomore album, INFINITE ICON (executive produced by multi-platinum artist Sia) dropping on September 6. The album’s lead single, “I’m Free” featuring Rina Sawayama, is out today. 

“I’m thrilled to be working with my Warner Music family again,” said Paris Hilton, Founder & CEO of 11:11 Media. “ADA gives me the ability to share my music with the world while maintaining ownership of it – which is so important to me, as an artist and entrepreneur. I can’t wait for everyone to hear this album! I’m so proud of this work and so grateful to my good friend and executive producer, Sia, Jesse Shatkin, Alex Frankel, the whole ADA team, and every single person who contributed to creating and distributing this album.”

Cat Kreidich, President, ADA, said: “Paris is a global icon whose influence on culture is undeniable. Tapping into our expertise and global resources, we’re excited to support Paris’ creative vision and make her return to music unforgettable for the fans.”

“From the first conversation with Cat and the ADA team, we knew it was a match,” added Rachel Webber, Chief Brand & Commercial Officer at 11:11 Media. “ADA’s independent distribution model aligns perfectly with our mission at 11:11 Media to own our IP and allows us to take full advantage of the strength of our operation in brand partnerships and commerce. Huge thank you to Cat and every member of the ADA team for their dedication and partnership.” 

INFINITE ICON is a self-reflective journey through Hilton’s life, exploring themes of fame, female empowerment, mental health, and motherhood. The 12-track collection marks Hilton’s first album in nearly two decades and features collaborations with some of today’s most exciting names in music including Sia (“Fame Won’t Love You”) and Rina Sawayama (“I’m Free”). Musically, INFINITE ICON serves shimmering electronic arrangements, driving dancefloor beats, summertime poolside vibes, and emotional ballads in a glittery swirl of unapologetic pop glamor that can only have come from Paris Hilton.

Hilton’s last album, 2006’s Paris Hilton, landed in the Top 10 on the Billboard 200 and featured the RIAA Gold-certified hit single, “Stars Are Blind.” Since then, Hilton has collaborated with the likes of Lil Wayne, Birdman, and Steve Aoki, among others. Over the past decade, Hilton has DJed at prominent festivals such as Tomorrowland and Summerfest.