Warner Classics have joined with Amazon Music and Alexa to launch a new, guided mediation program – ‘Meditation 66 (Guided Meditations)’ – available exclusively on all Alexa-enabled devices via Amazon Music globally.
Produced by RIAA Gold Certified pianist-composer RIOPY – who has amassed nearly a billion streams and collaborated with Lana Del Ray on her GRAMMY-nominated 2023 album ‘Did You Know That There’s a Tunnel Under Ocean Blvd’ – Meditation 66 (Guided Meditations) is comprised of 21 guided meditations, highlighted daily from September 20th until World Mental Health Day (October 10th), where listeners will arrive at the final release ‘Nirvana’
Leveraging innovative Automatic Speech Recognition technology, users can access that day’s meditation by saying “Alexa, Tune Your Mind” or “Alexa, Tune My Mind,” to their Alexa-enabled devices after which they will be played the selected track on Amazon Music.
The release of Meditation 66 (Guided Meditations) follows on from Warner Classic’s recent launch of TUNE YOUR MIND [by RIOPY], as the label continues to expand its offering within the wellness space to continue meeting the changing needs of the functional music and classical marketplace.
Speaking on the launch, Bertrand Castellani, VP, International Artists & Repertoire, Warner Classics said: “With the expansion of the Global Mental Wellness Market, this is a space many in our industry are beginning to take note of – however, few are bringing the musical credentials and human approach that RIOPY is with this initiative. We are thrilled to be expanding our partnership with him to demonstrate the power that music has in making positive change to our lives.”
