Warner Music Group Becomes First Major Music Company to Partner with Streaming Video Platform, Vadio

July 27, 2016

Vadio, a leading video streaming platform for media companies and brands, and Warner Music Group (WMG), today announced an agreement giving Vadio and its distribution partners access to thousands of music videos from across WMG’s extensive roster of artists. Vadio’s network of partners includes top web destinations and apps that host more than 80 streaming music video channels. WMG is the first major music company to partner with the streaming video platform.

“Vadio provides a smart service that gives partners quick and easy access to our artists’ content, within a ready-to-go video platform,” said Ron Wilcox, Executive Counsel, Business Affairs, Strategic and Digital Initiatives, WMG. “Vadio’s extensive distribution network of video channels expands the potential for Warner Music artists to connect with new fans, while creating new revenue streams on our artists’ behalf.”

According to a year-end report from Nielsen, video streaming increased 101.9 percent in 2015, year-over-year. Video content is in high demand and music videos top the list of the most consumed content. The addition of Warner’s music video catalog with Vadio’s innovative curation platform, ChannelMaker, makes it possible for Vadio partners to easily curate complete music video channels from a library of thousands of videos and provide an unmatched consumer experience for music discovery and engagement.   

“We pride ourselves on empowering new business models that create new revenue streams for content creators and media partners. For that reason, we are very excited about our partnership with Warner Music Group,” said Bryce Clemmer, CEO of Vadio. “We believe video will get integrated into every digital media destination. Therefore we are making it possible for artists, brands, and media partners to deliver high quality videos by making Warner’s video library viewable across large scale consumer experiences.”