Company’s ADA division will distribute music from the influential label
Milan, September 29th 2025 – Warner Music Italy is proud to announce a new and important distribution agreement with Honiro, one of the most influential independent labels on the Italian musical scene. This new chapter will see ADA Music Italy, a division of WM Italy, handle the distribution of Honiro’s catalogue and future releases, further consolidating its commitment to supporting and enhancing Italian music in all its variety.
Honiro, an independent label based in Rome, was founded in 2009 by Jacopo Lavecchia and has supported the careers of artists including Briga, Gemitaiz, Il Tre e Ultimo, lowlow, MadMan, Mostro, Shiva, and Vegas Jones. It has made a decisive contribution to the growth and spread of Italian rap and urban music, giving voice to a new generation of artists. Always attentive to emerging talent, Honiro has launched many successful careers and has established itself as a point of reference for the Italian independent scene.
Thanks to this collaboration, Honiro’s repertoire will be able to rely on the extensive distribution, promotion, and strategic support network of Warner Music Italy/ADA Music Italy, opening up new opportunities for its artists.
“I am excited to start this new collaboration with ADA and Warner Music to develop synergies on our future projects and on the enhancement of our catalogue,” says Jacopo Lavecchia. “In a constantly changing market, Honiro remains focused on what it does best: discovering talent, telling their stories with credibility, and putting them in a position to emerge and build solid careers. Independence is in our nature, and the engine with which we continue to power forward today.”
“We are happy to announce this new collaboration with Honiro, a label that over the years has demonstrated an exceptional ability to discover and nurture talent, building a prestigious catalogue full of success stories,” says Pico Cibelli, President of WM Italy. “Together, we aim to develop new projects, further enhance its repertoire, and create opportunities that can strengthen and evolve the careers of the artists. It is a pleasure to be able to share skills, visions, and strategies with an independent label as rooted and authoritative as Honiro.”
