HBCU intensive program

Applications open: February 6, 2023 
Deadline to apply: February 17, 2023 
Program Duration: June 26-30, 2023

Warner Music Group is proud to host the WMG HBCU Intensive Program in collaboration with Culture Creators.

This dynamic and interactive one (1) week program prepares HBCU students for a career in the music industry by providing the knowledge necessary for achieving professional success. The Culture Creators curriculum portion of the program encompasses five learning modules: Professional Development, Marketing and A&R, Business Development & Licensing, and Presentation & Public Speaking Skills. Students will receive a comprehensive introduction to the music business, guidance on career development and have opportunities to learn from and engage with WMG leaders. Each student will spend one week at a Warner Music Group office where they’ll have the opportunity to apply the knowledge they acquired to a hands-on experience.


What is included in WMG’s HBCU Intensive Program?

Upon being one of the twenty (20) students accepted into WMG’s HBCU Intensive Program, students will be fully immersed into a one (1) week intensive. This educational experience, in partnership with Culture Creators, includes three (3) days of live and virtual sessions, interactive learning activities, and guest speaker panels centered around specific learning modules such as A&R, Marketing, Business Development & Licensing, Professional Development, and Public Speaking. The program will close with a session on ways to successfully develop your career.

After completing the Culture Creators curriculum, participants will participate in additional networking and development opportunities with WMG leaders and team members; this portion of the program is a paid experience. Housing subsidies will also be provided to support relocation to one of the following locations: New York City, Los Angeles, Miami, or Nashville.

Am I eligible to apply?

  • Must be a rising college sophomore
  • Currently enrolled in an accredited HBCU
  • A self-starter with a passion and curiosity for the music industry

What does the curriculum cover?

  • Professional Development
  • Marketing and A&R
  • Business Development & Licensing
  • Presentation & Public Speaking Skills
  • Early Career Development

If I am accepted into the HBCU Intensive Program, am I automatically accepted into the Emerging Talent Associate Internship Program?

Students who are accepted and successfully complete WMG’s HBCU Intensive Program will not have automatic acceptance into the Emerging Talent Associate Internship program. However, students will be encouraged to apply for opportunities available at WMG (e.g., Warner Music U Program, Emerging Talent Associate Internship Program, etc.).

Meet the advisory board

Andrea De Loney

Global Program Manager – DEI Learning & Development
Warner Music Group

Joi Brown

Founder and CEO
Culture Creators

Dr. Yuvay Ferguson

Head of Education and Curriculum Design
Culture Creators

Steve Corbin

SVP Sales & Commercial Services

Eric Di Monte

Director, Talent Acquisition
Warner Music Group

Patricia Fitzhugh

Senior Director, Business & Legal Affairs
Warner Music Group

LaRonn Harris

Regional Promotions Manager
Atlantic Records

Oronde Jenkins

Sr. Manager, Licensing
Warner Music Group

Vanessa Joseph

Senior Manager, Student Programs
Warner Music Group

Kae Joshua

Associate Director, Digital Content
Rhino Records

Nikki Marshall

Manager, Clearance Licensing Emerita
Warner Chappell Music

Kristal McKanders

SVP, Communications and Marketing
Warner Music Group

Pamela Palines

Warner Music U

Julian Petty

EVP and Head of Business/Legal Affairs
Warner Records

Christopher Scott

Program Assistant, DEI
Warner Music Group

Bri Small

Sr. Manager, Interactive Marketing
Warner Music Nashville