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BILLBOARD: SAWEETIE SCORES VIRTUAL SUPER BOWL CONCERT ON ROBLOX

February 2, 2023

The rapper will perform a “family-friendly, fully motion-captured” set.

Saweetie has scored her very own touchdown, by fronting an NFL metaverse concert during Super Bowl week. The “Best Friend” rapper is the headline performer at the Saweetie Super Bowl Concert, a free virtual show presented by Intuit on Roblox and set to premiere Feb. 10.

The Warner Records artist will step into the metaverse on the heels of the launch of WMG’s Rhythm City, for what’s said to be a first-of-its-kind “music-themed social roleplay experience” on the Roblox gaming platform.

According to WMG, which partnered with NFL on the latest initiative, Saweetie will perform a “family-friendly, fully motion-captured” set featuring her hit singles and presented as official part of the Super Bowl LVII event lineup.

The virtual concert will drop next Friday at 7:00pm ET and will re-air every hour, on the hour, until Sunday, Feb. 12.