With a combined population of some 160 million people and some of the fastest internet speeds on the continent, Eastern Europe is a buoyant emerging market for the global music industry.
In spite of subdued economic forecasts for much of Europe over the coming 12 months, due to inflation and an energy crisis fueled by conflict in Ukraine, key Eastern European territories such as Poland and Romania have seen YoY GDP growth of 4% and 5.8% in 2022, respectively.
Warner Music Group has been making strides in Eastern Europe in recent years, having struck deals in the likes of Poland, Slovakia, Serbia and other Eastern European countries.
That mission has been headed by Alfonso Perez-Soto, President of Emerging Markets for Warner Recorded Music since 2021, who has Eastern Europe as part of his remit, alongside Sub-Saharan Africa, the Middle East and North Africa, India and South Asia and the Eastern Mediterranean.
